There comes a point when every family steward must ask how to best diversify their family’s wealth beyond the family business. This question serves as a way to safeguard their financial future and successfully navigate the ever-changing economic landscape. But this all goes beyond mere financial prudence. It’s about securing a lasting legacy that transcends generations.
Consider the Johnson family of Johnson & Johnson fame, who, for generations, built their wealth through a thriving manufacturing business. With time, they recognized the need to extend their financial reach beyond the factory floor. The decision to diversify their assets into various investment avenues, including real estate, private equity, and stocks, has not only protected their wealth but multiplied it. Their success story underscores the enduring strength that comes from venturing beyond the family business.
All of this begs the question: How does one diversify their family’s wealth? Unfortunately, there is no one clear answer for this. Each family simply requires a different strategy built on their unique assets, personalities, values, and so forth. However, there are a number of different types of assets that contribute to your investment portfolio. Below, we break down both private and public assets to support you in your own diversification conversations.
Private assets encompass a diverse category of investments that are typically not publicly traded on stock exchanges. These assets are often characterized by their limited liquidity and exclusivity and involve several key components:
Private assets appeal to families seeking diversification because they often have a lower correlation with public markets, potentially reducing overall portfolio risk. These investments typically require a longer-term commitment, limited liquidity, and a higher degree of due diligence.
Public assets and liquid securities represent a category of investments that are traded on public markets, making them readily accessible and tradable by investors. They are characterized by their liquidity, which means they can be quickly bought or sold on stock exchanges.
Public assets are investments that are traded on public markets and are accessible to a wide range of investors. They include:
Liquid securities are financial instruments that possess a high degree of liquidity, allowing investors to easily buy or sell them on public markets without significantly impacting their market value. These securities are readily tradable, making them a crucial component of a diversified portfolio for family enterprises. They include:
Public assets, including stocks and bonds, as well as liquid securities, are, in essence, instrumental in asset allocation strategies for family enterprises. These assets offer a host of advantages for a diversified investment portfolio. Their versatility and accessibility enable families to navigate the complex financial landscape, making more informed decisions that safeguard and enhance their wealth across generations. These also provide liquidity, diversification opportunities, and the potential for both income and growth, allowing family enterprises to effectively manage risk and pursue their financial objectives.