Philanthropy, derived from the Greek words “philos” (love) and “anthropos” (humankind), represents a profound and purposeful approach to giving. Often interchanged with charity – which more often addresses imminent crises, philanthropy focuses on creating lasting impact and positive change. In the context of family charitable giving, philanthropy plays a crucial role in legacy planning, presenting a great opportunity to pass down shared values across generations in the hopes of leaving a positive mark on the world.
Successful philanthropists are aware of the far-reaching effects of their philanthropic decisions, both on the local community and on the larger globe. It is essential to consider the long-term effects of your charitable contributions and to remain adaptable and responsive to the evolving needs of the causes you are invested in. By prioritizing strategic giving aligned with your values and vision, you can propel causes that resonate with your family’s collective interests, thereby fostering lasting societal transformations. In addition, by embracing adaptability, you can seize emerging opportunities, resolve evolving obstacles, and adapt your philanthropic efforts to maximize your positive impact.
Furthermore, family philanthropy goes far beyond generosity, it fosters a shared sense of purpose, instills fundamental values, and results in a profound sense of accomplishment and pride as something good that was completed together. As different generations unite around a common philanthropic cause, familial bonds are strengthened and a collective commitment to social responsibility is further instilled into the family’s DNA. Through deliberate and mindful philanthropy, you will have the ability to shape the trajectory of the world, leaving a positive imprint on our shared future that transcends generations.
Creating a comprehensive, long-term philanthropic strategy is essential for maximizing your influence and achieving your philanthropy goals. This involves establishing clear expectations and outlining the vision for donations while embracing adaptability to accommodate an ever-changing future. Your philanthropic objectives must align with tangible outcomes. This includes determining the kinds of donations, identifying particular causes and institutions, and defining the motivations behind your charitable efforts.
Embracing multigenerational participation in the philanthropic process is crucial for developing long-term strategies that align with the family’s overarching goals. By incorporating each generation, your strategy will be designed around the distinct priorities and perspectives of the generations. This creates greater communication and understanding of the expectations for the rising generation as to how philanthropy will play a role when they become stewards of the family’s wealth.
Engaging family members of each generation provides a unique opportunity to unite them around a common cause while cultivating a profound connection to the reason for their philanthropic decisions and strategic choices. Ultimately, this inspires a deeper commitment to the family’s philanthropic values, ensuring a sense of social responsibility and a culture of generosity within the rising generation.
In addition, through uniting generations around philanthropic goals, there is an intergenerational exchange that enriches the philanthropic process, facilitating a deeper comprehension of the current issues that relate to the shared values of the family. Through open communication and collaborative decision-making, family members can collectively identify and address critical challenges that affect the welfare of communities that matter to them.
What’s exciting about including the rising generation is that are capable of developing a sense of agency and recognizing their potential to effect positive change from a young age. Family philanthropy is capable of attracting substantial support and working together with other philanthropic organizations, nonprofits, and governments on a global scale. Through strategic partnerships and collective action, family philanthropy will affect systemic change and leave a positive legacy for future generations.
If you have questions about designing a philanthropic strategy within your family office, connect with Beacon Family Office for a conversation.
Beacon Family Office at
Assante Financial Management Ltd.
Suite 519, 10333 Southport Road S.W.,
Calgary, AB T2W 3X6