Breaking Free from the Mould: A Fresh Perspective for the Rising Generation of Family enterprise stewards
“The first man gets the oyster, the second man gets the shell. Being born into privilege means you get a head start—use it wisely.”
– Andrew Carnegie
As glamorous as it might sound, the gifts of unlimited possibilities, privilege and freedom carry huge responsibility for next-generation members of wealthy family businesses. Messages like “you can do anything” or “pull up your socks and get to work” from parents or the stewards of the business can often be overwhelming and feel like a burden vs words of motivation to younger generations. Without the natural constraints that typically guide career and life choices, many find themselves second-guessing every decision, often leading to decision paralysis.
How can future generations skillfully strike the balance between their own personal goals and aspirations and those of the family enterprise? How do they make the right choices and move forward with confidence? This article unravels a few useful strategies and approaches to facilitate this process for family enterprises and the rising generation.
Looking Up, Out, and In: The Three Directions of Growth
Adopting a three-dimensional perspective to navigate the journey from decision uncertainty to purposeful action is a great starting point for next-generation family members.
Looking up: When next-gen leaders look at their parents’ success in family enterprises, they see a powerful legacy of wisdom. This lays a solid foundation, offering strategic advantages such as deep market understanding, proven risk management practices, and established networks that sustain family wealth. However, the instinct to replicate these success stories can overshadow individual talents. Each generation brings unique strengths and perspectives that may be stifled by sticking too closely to established paths. The true value lies in learning from these principles while confidently forging new directions that align with one’s own vision.
Looking out: The modern business landscape has evolved dramatically from that of previous generations, necessitating innovative strategies and updated skill sets. This realization leads many next-gen members to look outward, seeking mentors and experiences outside the family system. Working with mentors who have navigated similar challenges can provide invaluable guidance and support, offering strategies that family members might be too close to see.
Looking in: Taking up roles in unrelated industries, as well as seeking mentorship from leaders in different fields, allows next-generation family members to build their experience and develop their authentic leadership style.This separation from their family business enterprise provides space for self-discovery, builds much-needed confidence in next-generation members to take on leadership positions in their own family business when needed, and allows them to identify their unique strengths and interests.
This combination of perspectives—looking up, out, and in—creates a solid foundation for personal growth and enables rising generation members to appreciate their family’s achievements while charting a meaningful path forward.
The Power of Controlled Failure
With this broader perspective in place, the next crucial step is gaining practical experience through what might seem counterintuitive: controlled failure. While family wealth provides security, it shouldn’t eliminate the need for personal growth and resilience. Successful next-generation development happens when you create chances for members to learn and make mistakes without serious repercussions. This might mean taking up an entry-level position outside the family business, interviewing with companies on their own merit, or managing smaller initiatives within the family enterprise with limited guidance and resources.
These practical experiences offer learning opportunities that no amount of theoretical knowledge can replace. Each challenge becomes a stepping stone, building problem-solving abilities and personal confidence. Through these carefully structured experiences, next-gen members develop the decision-making capabilities they’ll need when taking on larger responsibilities within the family enterprise.
Concluding Remarks: From Role-Playing to Role-Creating
These diverse perspectives, strategies, and practical experiences equip next-generation family members to chart their own course in their family enterprise’s legacy. Viewing family legacy as a foundation to build on versus as a rigid script one has to follow allows successful next-gen leaders to adopt progressive practices & innovative approaches to preserve family wealth and values while honouring their family’s achievements.
The ultimate goal isn't to reject or replicate family history but to extend it in ways that serve both personal fulfillment and family continuity, ensuring the legacy remains relevant and vital for future generations. If you are wondering how to effectively teach and empower the next generation in your family, schedule a conversation with Beacon Family Office today.
ABOUT THE AUTHOR
As the Senior Wealth Advisor at Beacon Family Office at Assante, Cory Gagnon has supported successful family enterprises to preserve, protect and transition their wealth since 2011.
Cory’s personal objective as a Wealth Advisor is simple. He is committed to supporting families to take control of the areas of their lives that truly matter to them. This commitment revolves around using specific tools and strategies that enable families to take action with confidence which will support them through life’s critical transitions.
ABOUT THE AUTHOR
As the Senior Wealth Advisor at Beacon Family Office at Assante, Cory Gagnon has supported successful family enterprises to preserve, protect and transition their wealth since 2011.
Cory’s personal objective as a Wealth Advisor is simple. He is committed to supporting families to take control of the areas of their lives that truly matter to them. This commitment revolves around using specific tools and strategies that enable families to take action with confidence which will support them through life’s critical transitions.